Blogging Mates

BLOGGINGMATES is a centralized hub for bloggers all around the world to get connected and share things related to blogging and technology.

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Tuesday, 10 December 2019

Blogging For Beginners: How To Start A Blog In 6 Easy Steps - 2020


Are you looking for a free, easy, step-by-step guide on how to start a blog?
My free guide on this page will show you how to create a blog that is beautiful and functional, all in an easy step-by-step tutorial (with pictures).
Ready to start the simple step-by-step tutorial? Click here to go to Step #1
My name is Scott Chow, and I am going to show you how to start blogging. I have been building blogs and websites since 2002. In that time I have launched several of my own blogs, and helped hundreds of others do the same.
I know that starting a blog can seem overwhelming and intimidating. This free guide is all about blogging for beginners, and will teach you how to be a blogger with just the most basic computer skills. So whether you’re 8 or 88, you can create your own blog in less than 20 minutes.
I am not ashamed to admit that when I was first learning how to build a blog I made a ton of mistakes. You can benefit from more than a decade of my experience so that you don’t repeat these same mistakes when you make your own blog. I created this free guide so that anyone can learn how to blog quickly and easily. And if you get stuck at any point, please send me a message and I will do my best to help you!
Skip the rest of this introduction and start building your blog!

What is a blog anyway?

In short, a blog is a type of website that focuses mainly on written content, also known as blog posts. In popular culture we most often hear about news blogs or celebrity blog sites, but as you’ll see in this guide, you can start a successful blog on just about any topic imaginable.
Bloggers often write from a personal perspective that allows them to connect directly with their readers. In addition, most blogs also have a “comments” section where readers can correspond with the blogger. Interacting with your readers in the comments section helps to further the connection between the blogger and the reader.
This direct connection to the reader is one of the main benefits of starting a blog. This connection allows you to interact and share ideas with other like-minded people. It also allows you to build trust with your readers. Having the trust and loyalty of your readers also opens up the door to making money from your blog, which is something I discuss later in this guide.

Should you start a blog?


One of the misconceptions about starting a blog is that you need to be a great writer to be successful. Nothing could be further from the truth. People read blog sites to get a personal perspective on things, so most bloggers write in a very informal and conversational style.
In addition, you don’t need to be an expert on your topic in order to have a successful blog. For example, readers of a cooking blog don’t want to read a textbook from a food scientist, they want to hear the experiences of someone who has actually cooked some real meals, mistakes and all.
To be successful as a blogger there is really just one requirement: a passion for your topic.
At its heart, blogging is about sharing your knowledge with the world. Choosing a topic that you are passionate about makes the process of starting a successful blog so much easier. Writing about more than one topic is totally fine too. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your readers interested.
So why would you go to the trouble of blogging? There are a few reasons:
  • Make money from home. Blogging can be quite lucrative if done correctly. The top bloggers in the world obviously earn quite a bit, but even a part-time blogger can expect to make a nice profit if things are done correctly. The best part about it is that blogging is a form of passive income, since you can spend just a few hours a week writing a blog post and then continue to make money from it long after the blog post is written. I go into much more detail on how to blog for money later in this guide.
  • Share your story. A blog allows you to have a voice and be heard. You can share your story with the entire world if you so choose. One of the most common ways blogs are used are as a diary where the blogger writes about their daily experiences so that friends, family, and others can all be a part of their lives.
  • Recognition for yourself or your business. No, you probably won’t have paparazzi following you around because of your latest blog post. But a successful blog makes your idea into a reality, and can gain you a ton of recognition in your respective field. Many bloggers are known as experts just because of their blogs, and some have even gotten book and movie deals based on their blogs.
  • Find a community. Blogging at its heart is interactive. You write a blog post and people comment on it. This is a great way to connect with people who are interested in the same things as you are. Blogging allows you to teach these people based on your experience, and it gives you the opportunity to learn from your readers as well.
The good news is that the internet is exploding with growth right now. More people than ever are online. This explosion in growth means more potential readers for your blog. In short, if you are thinking about starting a blog then there is no better time than right now.
So, just how do you start a blog?

How to Start a Blog in 6 Steps

Learn how to create a blog in about 20 minutes following these steps:
  1. Pick a blog name. Choose something descriptive.
  2. Get your blog online. Register your blog and get hosting.
  3. Customize your blog. Choose a free template and tweak it.
  4. Write & publish your first post. The fun part!
  5. Promote your blog. Get more people to read your blog.
  6. Make money blogging. Choose from several options to monetize your blog.
Let’s start your blog!

Step 1: Pick a blog name

The first step to finding a good blog name is choosing your topic.
If you’re not sure what to blog about, there are a few ways to find a good blog topic:
  • Hobbies & passions. Hobbies or other interests you are passionate about are a great place to start. Cooking, travel, fashion, sports, and cars are all classic examples. But even blogs about more obscure hobbies can be successful, since the your audience is literally anyone in the world with the internet.
  • Life experiences. Everyone has lessons they have learned through life experience. Sharing this knowledge can be incredibly helpful to others in similar situations. For example, I recently helped a woman start her blog about being a fireman’s wife. She has a lot of experience and knowledge to share with others about this topic, and it has helped her connect with others in similar situations.Think about the things you have experienced in life. This could be related to your family (example: a blog about being a stay at home mom), work (a blog about experiences dealing with clients), or other life experiences (a blog about dealing with a troubling time such as a disease or divorce, or about a happy time such as preparing for a wedding or a birth of a child).
  • A personal blog. A personal blog is a blog all about you. This will include a variety of topics, from things you do on a daily basis, to random thoughts and musings. This is a great way to share you thoughts with the world without having to stick to just one topic.
Once you have a topic it’s time to choose your blog name.
A good blog name should be descriptive so that potential readers can instantly tell what your blog is about just from the name.
If you are blogging about one specific topic then you will definitely want to include that in some way in your blog name. Try not to get hung-up on just one word though. For example, a cooking blog doesn’t necessarily have to have the word “cooking” in it. The words “food”, “recipes”, and “meals” would also let people know that your blog is about cooking.
If you are planning to create a personal blog where you discuss a variety of topics then I recommend using your name, or some variation of it, since your blog is all about you. For example, I own the blog scottchow.com. You can also add your middle name or middle initial if you find your name is already taken. Or you could use a variation like “Scott Chow Blog” or “Blogging with Scott”.
Once you have some blog name ideas you will need to choose a domain extension.
A .com domain extension is the most preferred, but .net or .org work as well. It is also important to note that for the purposes of a blog domain you cannot have any spaces between words. So “Blogging with Scott” becomes bloggingwithscott.com
Now that you’ve got your name and have picked an extension it’s time to make sure that no one else has already registered the same name:

                      See if your blog name is available


Note: You cannot use any spaces or punctuation other than dashes in a domain name.
If you find that the name you wanted is already taken there are a few things you can do:
  • Try a different domain extension. If the .com version is already registered you may still be able to get the .net or .org version of your blog name.
  • Add small words. Words like “a”, “my”, or “the”. For example, this site is called bloggingmates.blogspot.com instead of BlogStarter.com.
  • Add dashes between words. For example, scott-chow.com

Step 2: Get your blog online

Now that you’ve got a name picked out it’s time to get your blog online. This might sound hard or technical, but the steps below will walk you right through and make the process easy.
To get your blog up and running you need two things: blog hosting and blogging software. The good news is that these typically come packaged together.
A blog host is a company that stores all of the files for your blog and delivers them to the user when they type in your blog name. You must have a blog host in order to have a blog.
You also need to have the software to build your blog. In this guide I will be showing you how to build a blog using the WordPress blogging software, because it is the most popular, customizable, and easiest to use.
post-itThe blog host I recommend, and the one I show you how to use in this guide, is BlueHost. I personally use BlueHost and I recommend them for all new bloggers because:
  • They will register your blog name for you for free, making sure no one else can take it.
  • They offer a free, simple installation of the WordPress blogging software (which I show you how to use in this guide).
  • They have been recommended by WordPress since 2005 and currently host over 2 million blogs and websites.
  • They have helpful 24/7 customer service via phone or web chat.
  • They have a money-back guarantee if you are unsatisfied for any reason.
Use any BlueHost link on this site to make sure you get the special discount price of $2.75 per month.
Disclosure: BlueHost compensates me when you purchase through my link, so my services are free of charge to you! In fact, if you have any trouble at all setting up a blog with this tutorial, just contact me and I will do it for you.

1. Click here for the special $2.75 per month rate on BlueHost and then click “get started now”.

2. Select your plan. I recommend that new bloggers get the basic plan. Click “Select” to choose your plan.

3. Type in your domain name in the left box and then click “next” to start the registration process.

  • If you already own a domain name and want to use it for your blog, type your existing domain in the right box and then click “next”. Only use the right box if you have previously paid to register a domain!

4. Fill out your billing details on the registration page.

5. You will also need to choose your hosting package and options.

  • All packages have everything you need to get your blog up and running, including a free domain name, easy WordPress blog installation, web hosting, and branded email accounts (e.g. yourname@yourdomain.com).
  • The 36 month package gets you the lowest monthly rate, while the 12 month package has a lower up-front cost.
  • uncheck the boxes next to the other products when I sign-up. You can always get these products later if you decide you need them.

6. You will then need to create a password for your account.

Once you do that you can choose a basic design template for your blog (you can easily change this later, as you will see).
Now your blog software (WordPress) will be installed. Once the install is complete click “Start Building” to be logged-in to your blog.
If the “Start Building” link doesn’t work, click “go to my BlueHost account”. You will then be able to login to your blog by clicking “Log in to WordPress”.
Having trouble installing your blog? Get help here.

Step 3: Customize your blog

Logging in

If you are not already logged-in, go to Bluehost.com and click “Login” on the top right to bring up the login screen.  You can then login using your domain name and the password you set in the previous step.  If you have misplaced your password you can reset it by clicking the “Forgot Password” link.
Once you log-in you will be taken to your BlueHost Portal.  From the portal you can click “Log in to WordPress” to be logged-in automatically to your blog.

Changing your blog design

Once you login you will be in the WordPress administrator area. This is where you can make any changes you want to your blog.
Everyone has a different idea of how they want their blog to look. One of the great things about a WordPress blog is that you can change your entire layout and design with just a few clicks.
In WordPress, blog layouts are known as “Themes”. What is a blog theme? Themes control the entire design of your blog. To change your theme you are going to click on the “Appearance” tab on the left menu.
You will see several themes are already installed on your blog: Twenty Seventeen, Twenty Sixteen, etc. These are well-designed, clean-looking themes that can work for just about any type of blog. In fact, many of the world’s top bloggers use one of these themes.
Unless you have a very specific design in mind for your blog, I suggest you use one of these themes to start with. For our example, let’s use the “Twenty Sixteen” theme. In order to activate the theme on your blog, hover over the theme and click the “Activate” button. That’s it! You have changed the entire design of your blog with just one click!
If you don’t like any of the themes that are already installed you can easily choose from thousands of other free themes. To install a new theme, click on the “Appearance” tab on the left menu and then click “Add New Theme”.
This is the theme search screen.  There are thousands of themes to choose from.  You can change your entire design at anytime simply by activating a new theme.  To find a theme you like, I suggest you click on the “Popular” tab and start browsing. When you find one that you like click the blue “Install” button.
Once the theme is installed click “Activate” to activate the theme on your blog. To see your new theme in action, go to your blog and take a look!
Changing your theme is the simplest way to customize your blog, but there are lots of other customizations you can do. Check out my full post on customizing your blog for an in-depth step-by-step guide. You can also watch the video at the end of this guide to see me completely customize a blog from scratch.

Step 4: How to write a blog post & publish it

Now that your blog is up and running it’s time to actually do some blogging!
Go to the left menu and click on “Posts”.
You will see there is already a post there. This is a default post on every new WordPress blog, and we don’t need it. To delete it click “Trash” just under the post.
To begin writing a new post, click the “Add New” link.
You are now on the post editor screen. Enter the title of your post in the top box and then begin writing your post in the lower box.
If you would like to add a picture to your post, click on the “Add Image” icon and click “Upload” to upload a picture from your computer. You can make adjustments to the picture size on the next screen. When you are ready click “Insert into post” to add the picture.
Once you have finished your post just click the “Publish” button on the top right side of the screen to publish it.

Publishing Your Blog

Even after you have written a post your blog may still be showing a “Coming Soon” page.
When you are ready to make your blog public just click the “BlueHost” menu at the top left of the menu in your administrator area then click the blue “Launch” button to remove the “Coming Soon” page.
Congratulations! You now know how to start your own blog and publish content!

Step 5: Promote your blog

Creating a well-designed blog and writing great content is just the start. In order to get readers for your blog you will need spend some time promoting it, especially when you first start.
One of my favorite ways to get readers to my blog is to post links on my social media accounts like Facebook and Twitter. This i


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s great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your readers. If you have created high-quality content on your blog then social media is a great way for your blog to go viral.


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In addition to getting new readers to your blog, you will also want to make sure your current readers are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post something new on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your readers.
Email marketing is too big a topic to cover well here, so I created a separate guide to email marketing for those who are interested (hint: every blogger who wants more readers needs to read this guide).
For more tips on promoting your blog make sure to check o


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ut my in-depth guide to blog promotion.

Step 6: Make money blogging

Once you have put in the effort of creating great blog content and promoting your blog, making money from your blog is actually the easy part.
There are several ways you can make money blogging, from selling your own products or services, to getting paid to write reviews of products on your blog. But the easiest way to make money from your blog is to sell advertising space.
Once you have a popular blog, advertisers will be hounding you for the opportunity to advertise. The best way to take advantage of this situation is to use Google Adsense. They find the advertisers for you and all you have to do is place the Google Adsense code on your blog to start running ads. Google Adsense takes all of the hard work out of the process and just cuts you a check.
I go into the full details of how to set up Google Adsense for your blog here. For more information see my full guide to making money blogging here.

Need more help?

I hope this guide has answered any questions you


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had on how to start a blog, but if any of the steps were unclear to you, you can find a more detailed version of each step by using the menu at the top right of this page (or at the bottom of this page if you’re on a smartphone).
How do I start a blog? You can watch me build and customize a beautiful blog from scratch here:

The video above should answer a lot of questions you might have about getting your blog set up and customized, but more specific tutorials can be found on my blog page. Here are some of the most popular tutorials from my blog:
Contact me if you have any issues at all and I will personally respond to your email.
The step-by-step guide on this site should give you everything you need to get started, but if you run into some issues, or just want some personalized advice, please do not hesitate to contact me at any time. Blogging is my passion, and I would love to talk with you about it!

Also Read:

How TO START A BLOG IN 2020 FROM SCRATCH [Step By Step Guide]


Saturday, 7 December 2019

BLOGGER OUTREACH STRATEGY 2020


Whether you want traffic to your blog posts, traffic to your offers, or simply want to network and build relationships with experts and influential people, blogger outreach can help you with that.
How? By tapping into your targets' audiences.
If you're interested in learning more, you're in the right place. Here's what I'm about to show you:
  • What blogger outreach is.
  • What blogger outreach can do for you.
  • Why most people fail.
  • A 7-step blogger outreach strategy you could copy to get what you want.
Let's get started.

WHAT IS BLOGGER  OUTREACH?

Basically, blogger outreach is the process of helping out influencers and then reaching out to see if they could do the same.
For B2C companies, blogger outreach is a whole different program. They use it to attract new leads and customers with the help of influential bloggers.
Us, bloggers, we use it to mainly grow our brands and blogs.
Take me for instance. If I were doing blogger outreach right now, I'd be targeting bloggers with a larger reach/audience than me, help them out, and then reach out to try and get them to hook me up.
Please note that blogger outreach is like making new friends. It takes some time. But when you get there, you can become so tight that they'll do anything for you.

What Blogger Outreach Can Do For You

As I mentioned earlier, there are a lot of benefits to successful outreach. You can:
  • Build strong relationships.
  • Build quality backlinks.
  • Build up your brand.
  • Gain more exposure.
  • Get a ton of social shares.
  • Get targeted traffic.
  • Get them to participate in an expert roundup or an interview.
  • Score guest posts.
  • And more.
All you have to do is choose what you want achieve and go out and get your outreach on.

Why Most Blogger Outreach Campaigns FAIL

There are many mistakes you could make that can cost you your whole blogger outreach campaign.
Using templates.
No personalization.
Being too pushy.
Asking too early.
These are all the most common reasons why most bloggers fail outreach.
Email templates might have been the thing back when bloggers weren't doing outreach that often.
Today, influencers will spot an email template from a mile away. And you know...they'll hit the trash button and your email will be gone forever. Leaving you with a bad first impression and no chance of ever becoming tight with the people you've reached out to.
The same goes for not personalizing your email.
"Hey man...." "Dear Sir/Madam..." "To whomever it may concern..."
Um, no.
9 times out of 10, your email will go straight to the trash bin if you don't use their first name. I'm serious.
Bloggers and influencers are busy people. They're not going to waste their precious time on someone who hasn't taken the time to learn their first name.
I mean, would you?
If you're too pushy, you can expect zero replies from your outreach campaign. Same thing if you ask for something right away.
Nobody likes pushy people.
And certainly, no influencer is going to hook you up without knowing who you are. Or, if you haven't helped them with something.

HOW TO DO BLOGGER OUTREACH


How to Do Blogger Outreach Like a Pro - Infographic by Blogging Aid
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Our 7-step blogger outreach strategy at a glance:
  • Figure out what you want out of your outreach efforts.
  • Draw up a list of bloggers.
  • Let them know you exist.
  • Learn stuff about them.
  • Do something cool for them. Don't let them forget who you are.
  • Get what you want by asking.
  • Stay connected. Build some relationships.
Alright...Ready to get sh*t done? Then let's do this!

Disclaimer: Not everyone you reach out to will reply to you. Even if you follow up a dozen times. If this happens, simply move on from them. There are more people out there.

STEP #1: HAVE AN ENDGAME

This step is simple. You'll need to figure out what you want from your outreach efforts. Your goal.
Is it a social media share to your article gain some exposure? A backlink to improve your search rankings? A guest post on their site (or perhaps them on yours).
Or maybe, you just want to network and become friends with the pros?
Another good reason you'd get into blogger outreach is if you have a product, both digital or physical, and you want to get it out there. You could ask influencers to review it and/or promote it to their audiences.
But whatever it is you want out of your outreach campaign, write it down.
A share from an influencer with a large social media following can get you some traffic.
A backlink can get you better search rankings.
A guest post can get you targeted traffic, email subscribers, a quality backlink, and even some authority.
You know, you could even get it all. How? By building relationships with these influential bloggers and marketers. People are much more likely to say yes when a friend asks them for favours. It's natural.

STEP #2: MAKE YOUR "HIT-LIST"

Now that you know what you want, it's time to make your list of influential people.
To do this, you will first need to open up a word doc. Preferably an Excel sheet or Google spreadsheet.

Outreach Spreadsheet 1
You can copy the one in the screenshot above. It will only take you 2 seconds to make.
Now, depending on your goal, you'll have to carefully choose the people you want on your outreach list.
If your goal is to get shares for your epic post, you'll want influencers who have large numbers of social media followers.
If your goal is to build links, you'll want websites with decent Domain Authority (DA).
If your goal is to get guest posts, you'll want blogs that accept contributors and have a pretty decent readership.
If your goal is to get participants for an expert roundup, then you'll want people who really experts on your roundup's topic. For instance, for roundup on how to get more Twitter followers, you'll want people with thousands of followers. You know what I mean?
But if you want to just build relationships, you'll simply want people who are either on the rise, or people who are already considered pros and have great audiences.
Now...

How do you find these type of people?

It's actually not that hard. They're practically everywhere.

You can start with searching for blogger roundups, like this one - 101 Top Blogs That Will Help You Become a Better Blogging
You can find these types of posts via Google search. Here are few search terms you can use:
  • top "industry/niche" bloggers
  • top "industry/niche" experts
  • top "industry/niche" blogs
  • top "industry/niche" influencers
  • top "industry/niche" bloggers to follow
  • top "industry/niche" blogs to follow
Here's an example. I Googled "top marketing blogs" and came up with these:

Top Blogs Google Search 1
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Another way to find influencers is with Buzzsumo.
Simply head over to their homepage and enter a topic or keyword. You don't have to be specific here. Just make sure it's relevant to the people you are trying to find.

BuzzSumo Search 1
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Next, click on the Influencers link on the top menu and hit search again.

BuzzSumo Search 2
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You can filter your search if you want. If you do, the only one I'd filter out is "Regular People" since they wouldn't really be interested in what you are doing.
When you're done, the tool will give you a list of influencers on Twitter.

BuzzSumo Search 3
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Now, let me show you how to choose people for your list based on your goal (endgame).

> Goal = Shares

If your goal is to get shares, you'll want influencers who have a good-sized and engaged following. A couple thousand is alright. But like with everything, the bigger the better.

@JeffBullas
To find out if their social media posts get some engagement (likes and comments), simply go to their recent posts and look.

@JeffBullas 1
If they do get a lot of engagement, great. You can have a good chance at getting re-shares and click-throughs from them.

> Goal = Links

If your goal is to get links, you'll have to target blogs with a good Domain Authority (DA).
Domain Authority is a metric by Moz that measures the likelihood of a website obtaining high search rankings. It is scored from 1 to 100. The higher the score, the more likely it is for the website to rank high in the SERPs.
A good Domain Authority is usually anything above 25 or 30. But of course, the higher the DA, the better the quality of the backlink.
To find a website's DA you can use Moz's Link Explorer. It's a premium tool. But they're offering a 30-day free trial right now.

Moz1
You can also use Small SEO Tools' DA Checker. It allows you up to 50 seaches at once.

SmallSEOTools1

> Goal = Guest Post

If your goal is to land a guest post, then you'll want bloggers who have accepted guests in the past.

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You can find this out by browsing their blog page.

> Goal = Expert Roundup

If your goal is to get participants for an expert roundup, you'll have to choose the experts that are really experts in your roundup topic.
For example, if you're topic is "coming up with the best guest post pitch", then you'll want bloggers who have a nice guest posting track record.
You can find these guys by visiting some of blogs you found in the "top industry blogs" posts and check if they've featured contributors.
Like this:
I found Basic Blog Tips in one of those "top blogs" posts.


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So, I checked it out. Browsed around. And I saw that they do feature guest bloggers. A lot, actually.

bbt image1

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You can also find blogs that accept guest posts through Google search with the "write for us" search strings.

guest blogging search strings
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Then check them out to see if they've had expert guest bloggers.

> Goal = Relationship Building

If your goal is to simply build relationships, you can choose to reach out to almost anyone. Well, particularly, bloggers on the rise and established experts.
You can find these guys everywhere...
  • Google things like "top [industry] bloggers" or "top [industry] experts".
  • Browse around Twitter, Facebook, Google+, LinkedIn, and other social sites.
  • Browse through digital marketing communities like Triberr, Inbound.org, Growth Hackers, and Warrior Forum.
And remember, the 2 major things you need are their names and email addresses.
When you have your hit list put together, it'll look something like this:

Outreach Spreadsheet 2

STEP #3: PRE-OUTREACH: GET ON THEIR RADAR

As soon as you have your list of bloggers and influencers, you'll need to get on their radar.
They will more likely open and read your emails if they know or at least recognize you.
You can call this the pre-outreach stage.
So how do you get on people's radars?
I'll show you 4 easy methods...

Method #1 - Share Their Content

Head over to their blog, pick a post that interests you and then share it on Twitter. But make sure you include the "via @user" so that they'll see it in their notifications.

Twitter image1
The only way to share it on other social networks is if you're friends or a follower.
So, if you don't use Twitter, go to the one you do use, find their accounts, follow them or befriend them, and then share + tag.

Method #2 - Connect With Them on Social Media

Follow them. Like their posts. Re-share.
The best way to connect with them is by asking them for help and advice through chat.

Method #3 - Comment on Their Posts

Blog commenting is one of the best ways to getting an influencer's attention.
But it can't just be any old "hey guy, great post. It really helped me a lot. Cheers!"
No...
You won't stand out that way.
You'll have to leave a comment that gives them a compliment, adds value to the post or discussion, and gives the blogger some sort of help (like a tweet).
Kevin Duncan explains this perfectly on his guest post at Smart Blogger.

Method #4 - Subscribe and Reply

Subscribe to their email list. Everybody likes new subscribers.
And when you receive their welcome email, hit reply and send them something. This can be a compliment, a question, or a friendly greeting and introduction.

STEP #4: GET TO KNOW THEM: WHO ARE THEY?

At least a little bit.
People are more likely to hook you up if they see you've taken your time and got to know them and their business/blogs.
How exactly are you supposed to get to know them without looking like a stalker?
I'll tell you...

#1: Read Their About Page

Some bloggers will tell their story on their about page. Or even a small section where they share random facts about themselves.

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Image: AmyLynnAndrews.com​​​​​

BrokeBlokeBlogs About page image1
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Image: BrokeBlokeBlogs.com
This is gold for you and your outreach strategy.
You can mention one of these in your outreach email. And if you can relate to it, it'll be that more meaningful.
You can also pretend, you know. If you have a good imagination.

#2: Read Their Social Media Profiles

Like in the about pages, some bloggers share personal facts on their social profiles.

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Again, if you can relate to them, you have a better chance at making the connection.

#3: Read Their Content...Everywhere

Some people like short and sweet blog posts. They don't write more than a few hundred words.
While others, perhaps most, love long content that goes into insane detail. I'm talking 2000+ words.
Also, take note of the type of content they frequently publish. Are they case studies, infographics, ultimate guides, list posts, etc.
But whatever they're into, you can write something like, "I know you're into long, detailed case studies, so here's one I know you'll love..."

STEP #5: MAKE THEM LIKE YOU: DO A FAVOUR

Now it's time for some more fun.
Step 5 of this blogger outreach strategy is all about helping the blogger out.
So what exactly can you do to help them?

#1. Link Out to Their Content

This is one the best tactics to getting on an influencer's good-side. So...
Browse around their site and look for a post that is relevant to one of your posts, upcoming or published.
When you find it, add it to your post.
And, this is crucial, let them know about it.
You can do this via email...

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Or even Twitter...

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#2. Be Active...

Share and comment on every new post they publish.
Subscribe to their email list. Most bloggers and influencers send their subscribers an email every time they publish a new post.
You can use Google Alerts or Feedly for the ones who don't send blog updates to their subscribers.

#3. Use Their Advice

Another awesome way to get on their good-side is to take action on what they teach.
For example, let's say an influencer wrote a guide on how to score your first guest post.
You read it. Take action. And eventually, land a guest post on a blog with a medium/large following.
You would then let him know about it via email or social media.
BAM. Now he likes you. Relationship started.

Other Ways to Help Them Out...

  • Let him know about spelling or grammar errors.
  • Let him know about a broken link.
  • Buy his product and write a review. Publish it on your blog and let him know about it.
  • Offer him some feedback.
  • Shoot them a quick email where you thank them for something their content helped you with.
Now just keep doing this for a little bit.
And after about 3 or 4 times you help him and he notices or thanks you, you can move onto the next step.

STEP #6: THE ASK: GET WHAT YOU WANT

Let's take a quick look at what you've achieved so far:
  • You know what you want out of your outreach.
  • You have a sexy list of bloggers and influencers.
  • You have helped everybody on your list (with social shares, backlinks, etc).
  • You have a list of bloggers and influencers that know you're a blogger ready to make moves.
Now it's time to ask them for help. Reach out.
So open up your email and follow these:

i. No BULK

Do NOT send email in bulk. In other words, email each of your bloggers and influencers one at a time.

ii. DO NOT Use Email Templates

These bloggers and influencers get a ton of emails everyday. They can spot a template from a mile away.
Sure, templates were great in 2014/15. But we've just overused them, you know.
Yeah, you can look at them for inspiration. Just don't use them, ok?

iii. Personalize Every Email

No one likes a "Dear Sir/Madam" or a stupid "To whomever it may concern" at the top of their email. 9 times out of 10, they go straight to the trash bin.
Good thing for you, you learned all your influencers' first names in step 1. 
You also found out what they're really into in step 4. That's good. Mention it in your emails.
And they'll see that you've taken the time to learn about him. This can make him feel like an ass if he doesn't reply. *wink*
Another personalization tactic is using their first name in the subject line. Try it.

iv. DO NOT Send Them a LONG Email

Keeping your emails short is a good way to get them read. No more than a hundred words.

v. Always Add Value

If your goal is something other than feedback or a relationship, then adding value is a must. If you don't, you won't achieve your goal.
For example...
If your goal is to get a backlink, then your post will have to have something better than the rest. This can be a certain tool that hasn't been mentioned, an extra step that no one knows, or even a better formatted/designed post.

vi. ASK!

You've helped them out a lot. They know who you are.
So now it's time you get some of their help.
Ask them.
And make sure you're not telling them, either. It's got to be a question.
If your goal is to get a share... "Can you share my latest blog post?..."
If your goal is to get links... "Would you include my guide as a resource on your post?..."
If your goal is to get expert roundup participants... "Would you like to participate in a roundup?..."
But, if your goal is to build relationships, you can either skip this step until you're ready OR ask him for feedback on your site/content.
Pro Tip: If your promoting your content, use the 2-step email outreach technique for greater results.
Here's how:
i. Ask them if they want to see your content.

2-Step Outreach Template 1
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Look at the line above my name.
Notice I did not add the link to my content straight up?
ii. Deliver.

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(If and) when they give you the OK, send them the link and you're done.
Simple, right? Try it.

STEP #7: STAY CONNECTED: KEEP NETWORKING

After you've got what you wanted from your blogger outreach, it's best to keep the ball rolling.
In fact, it's an absolute must. If you're nowhere to be found, after you've gotten what you wanted, you will look like a dick and end up with a bad reputation.
Stay connected with the blogger. Keep building that relationship. Help each other.
You can do this by repeating steps 5 and 6.
Also, make sure that it's easy for them to learn more about you. A link to your about page in your email signature will work just fine.

Wrapping it up...

Blogger outreach is one of, if not the best growth tactic you could ever use.
Doing it right, however, can be quite difficult. There are many mistakes you can make that can cost your whole outreach campaign.
But with the step-by-step guide I showed you above, you'll be a blogger outreach master in no time.
So let's wrap things up with a quick overview...
  • Have a goal. What do you want to achieve from your blogger outreach?
  • Make a list. Who do you want to reach out to?
  • Let them know you're alive. Share their content. Connect with them on social media. Comment on a blog post.
  • Get to know them. Find out who they are, what they like.
  • Make them feel special. Help them in any way you can.
  • Reach out. Ask them for help (your goal).
  • Keep building that relationship. Repeat steps 5 and 6.
If you have any questions, leave it in the comments below. And don't forget to share this with your friends and followers. Maybe they need help too